Say YES to Digital Innovation

How effective mentoring can stimulate digital entrepreneurship, innovation & creativity

This full day entrepreneurship training and development workshop for DEN CDT/PhD students was held on 1 December 2015 at the Imperial War Museum North in Manchester.

The event was developed and delivered in collaboration with the Haydn Green Institute for Innovation and Entrepreneurship at Nottingham University Business School. 33 PhD Students from across various DEN Centres for Doctoral Training and Digital Economy research groups attended the day, including delegates from Lancaster University, University of Nottingham, University of Southampton and Loughborough University London.

At the start of the event Professor Simon Mosey of the Nottingham University Business School welcomed delegates and provided an overview of the UK’s current entrepreneurial and innovation landscape. Dr Andrew Greenman then spoke about the fundamentals of business planning and how to draw on collective intelligence.

The event organisers had secured both Jamil Khalil, Founder of the Wakelet content platform and Aaron Dicks, Founder of Impression Digital Marketing to deliver keynote talks on their personal experiences of setting up and securing funding for their entrepreneurial start-ups, which were based in Manchester and Nottingham respectively.

Intellectual Property (IP) experts Daniel Syder (UMIP) and Chris Benson (Harrison Goddard Foote) also provided information and advice on how to commercialise and protect potential future University-based research commercialisation ideas.

After lunch, the afternoon session focused on delegates receiving mentoring in small groups on their potential enterprise ideas, before receiving training on and having an opportunity to deliver 60 second elevator pitches to sell the concept of their proposed business idea to the mentor panel, who also provided feedback to the delegates on their pitches.

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